How to Check and Improve Your Spam Score for Better Search Engine Rankings

Check and Improve Spaam Score

In the ever-evolving world of search engine optimization (SEO), maintaining a healthy website reputation is crucial for ranking higher on Google and other search engines. One critical factor that webmasters and digital marketers often overlook is the Spam Score a metric that can significantly impact your website’s credibility and rankings.

If your Spam Score is too high, you risk being deemed untrustworthy by search engines, which means you may even get penalized or ranked low. In this guide, we will explore what Spam Score is, how to check it, and actionable strategies to improve it for better rankings in search engines.

What is a Spam Score?

Spam Score is a metric developed by Moz, an SEO software leader. It shows the probability that a website has been penalized or devalued by a search engine. This score ranges from 0% to 100%, calculated based on multiple spam signals and is used as a percentage measure of how spammy a site is.

Factors That Influence Spam Score

According to Moz, there are some factors that bring a high Spam Score, among which are the following:

  • Low Domain Authority (DA) – Websites with weak authority usually indicate weaker trust signals.
  • Too Many Exact-Match Anchor Text – Over-optimization of the anchor text going to your site may be viewed as unnatural.
  • Thin or Duplicate Content – Little or no quality content on your pages may prompt a high Spam Score.
  • Low-Quality Backlinks – Links from untrustworthy or irrelevant sources can harm your credibility.
  • Overuse of Ads and Pop-ups – Too many ads may indicate a bad user experience.
  • Lack of Contact Information – Sites that do not clearly provide business information seem less legitimate.
  • Keyword Stuffing – Overuse of keywords in content can make a page look manipulative.
  • TLD (Top-Level Domain) Issues – Some domain extensions, such as.info and.biz, have a history of being associated with spam.

How to Get Your Spam Score

To know your Spam Score for your website, just follow these easy steps:

Step 1: DA PA Checker:

  • Go to DA PA Checker.
  • Input your website's URL.
  • Click on the "Spam Score" section for your current score.

Step 2: Analyzing the Spam Score Basis:

Use your tool Ahrefs, SEMrush, or Google Search Console to research your backlink profile and look for any spammy links that make up your Spam Score.

Step 3: Conduct an SEO Audit:

Perform a comprehensive SEO audit using tools like Screaming Frog, or Google PageSpeed Insights to detect technical issues contributing to a higher Spam Score.

How to Improve Your Spam Score

If your Spam Score is high, don’t panic! There are several ways to improve it and ensure your website remains credible in the eyes of search engines.

  1. Remove or Disavow Toxic Backlinks:

    Moz, Ahrefs, or Google Search Console can be used for the identification of spammy links.

  2. Content Improvement:

    Content creation involves developing value-for-money quality and original content for users. Avoid duplicate or spun content.

  3. On-Page Optimization:

    Use diverse and natural anchor text on both internal and external links. Ensure an appropriate content-to-ad ratio to enhance user experience. Optimize metadata, headings, and images for SEO best practices.

  4. Strengthen Your Backlink Profile:

    Acquire backlinks from authoritative relevant websites. Do not participate in link-building schemes that attract Google's penalties. Guest post on high-authority sites in your niche.

  5. Ensure a Positive User Experience:

    Optimize website loading speed by making use of Google PageSpeed Insights. Make your website mobile friendly for enhanced usability. Get rid of intrusive pop-ups and unnecessary ads.

  6. Show Readable Contact Info:

    Have a Contact Us page with a usable email and number. Provide physical address and at least one more social media icon for credibility purposes.

  7. Have a Trustworthy and Secured Website

    Use SSL in HTTPS to browse securely. Stay updated on the CMS, their plugins, themes, and always keep your updates current. Try to secure against malware and potential hacking.

Reasons Why Keeping a Low Spam Score Matters

A low spam score helps with:

➡Improving search rankings through a healthy website profile.

➡Creating trust among users and prospective customers.

➡Evading Google penalties and manual actions that can destroy visibility.

➡Enhancing the authority of your website in your niche.

Checking and optimizing your Spam Score is an integral part of keeping a strong SEO strategy. Concentrating on the quality of your content, your healthy backlink profile, and positive user experience will help to minimize the chance of being spam-flagged and improve your ranking in search engines.

Regular SEO audits, using Moz, Ahrefs, and Google Search Console to monitor the issues, will help you stay ahead of the curve and not be put behind by such potential issues, hence ensuring a long-term lead in search rankings.

Proactivity helps reduce your Spam Score by building a credible authoritative site - trusted, thriving, and robust in this busy competitive digital landscape.